So what happens when a band gives some film makers some cash to make them some music videos and calls it an experiment? Well you get a really mixed bag of music videos thats what. I could just put the word on the end of anything I felt like working on, then when it was really crap I could blame it on that eponymous “experiment”. Sigur Ros dont chiken out though. Thankfully, the issue here is that some of those films are genuinely beautiful, and others are genuinely moving, but once we get beyond this, some are just crap. If we take out the music, which is both beautiful and moving in its own right, then we are left with some films which really make you feel glad that there was the money here to make them, and others that made me feel that it was really wasted. I guess it is in some way a testament to the whole thing that I am not going to list them all with a ‘watch’ ‘dont watch’ tag. I suppose I am not going to do that because it is not my place, and I have to respect the people who put up the cash for this for doing the same. Even if it does argue myself into a corner. Its a nice corner to be in though, I would far rather someone was funding film, and taking the good with the bad, than no one was funding it at all.